In a complex medical device industry where sales and ops teams teams must communicate daily—understanding of what is needed, what the status is, what is being delivered, and understanding of all challenges along the way is critical to success. This understanding between sales and ops isn’t easy—and often times, it seems that two different languages are being spoken.
Where there is no translation layer, there is communication breakdown—creating a large gap between sales and ops. These breakdowns have significant costs associated that impact the business as a whole.
Let's dive a little deeper into some ramifications, and what are solutions to help solve this problem.
Sales teams interface with the surgeon and facilities, so they think of inventory in clinical terms like anatomy or approach.
Operations teams interface with the manufacturing side, so they talk about inventory in terms of SKUs and movements.
"I don't speak part numbers, it's like another whole language"
—Seasoned Sales Rep
"I don't know what you need, therefore I'll send you everything"
For reps, ordering case requests in a unified system allows ops to see everything that's needed, creating visibility and transparency that enables efficiency.
Ordering Case Requests
Scanning All Outgoing Inventory
For ops, scanning all inventory in a unified system allows real-time visibility into where things are, creating a communication layer reps love.
With the elegance and ease-of-use of the Movemedical app, I actually feel like I’m working in the 21st Century.
—Actual Movemedical User