Author: Mareo McCracken

Article

The Weird Truth As To Why Increasing Sales Starts With Operations (Helping Your Ops Teams & Sales Reps Is Well Worth The Effort)

When your sales force is effective and efficient you will sell more. A truly collaborative operations team is key to driving better sales processes. Sales reps are the foundation of the medical device industry. They own the relationships. They are the spark that drives the entire engine. Helping them to… Read More

BY Mareo McCracken
Article

If You Want To Sell More, Prove It. (Making Your Sales Reps Life Easier Will Satisfy Everyone)

Let Them Sell Sales pros want to sell. They want to build relationships, they want to solve problems, they want to drive growth. Too often though they are doing paperwork, arduous operational tasks, and performing cumbersome processes that don’t add real value, especially to their paycheck. It is time… Read More

BY Mareo McCracken
Innovation

The Future of Consignment Inventory: Visibility & Control

You know if you knew where it was you would be able to forecast, plan, and source so much better… you would reduce field inventory like crazy.  The medical device supply chain is filled with obstacles for manufacturers, distributors, and hospitals. One of the most difficult areas is… Read More

BY Mareo McCracken
Article

Simplifying Your Processes Will Dramatically Increase Asset Utilization (And You Will Create A More Effective Sales Force Too!)

When you are in a growth phase and are growing too fast, inventory issues can be a big problem. When you have product holds or recalls, inventory shortages can hurt your business. Without full visibility to your actual inventory by location, you are always playing catch-up. True visibility is what… Read More

BY Mareo McCracken
Article

Simplify Your Complex Sales Processes and Inventory Operations, Without Wasting Time or Money

Successful field operations in the medical device space can be difficult and are always complex. It is not your fault. It is not easy combining sales, operations, and service altogether when there are so many systems and stakeholders involved. There are too many variables. We are all striving for progress. Read More

BY Mareo McCracken

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Mareo McCracken
Mareo McCracken

Featured Articles

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Seven (7) Ways ChatGPT Recognizes How Med Device Companies Benefit from Using Movemedical

Managing implantable surgical devices in the field is highly complex, and requires teams of experienced industry experts to map out effective processes and implement them efficiently. Understanding the unique approaches needed to successfully accomplish this is a challenge for even industry veterans. To see how well AI could comprehend from… Read More

BY Mareo McCracken
Article

Using The Right Levers Creates Exponential Asset Utilization Improvement

Impact of Cycle Time and Service Level on your Inventory Levels Clean, fast data enables proactive inventory control and management. Applied properly, advanced analytics can be leveraged to optimize your field inventory operations. Previous articles discussed calculating optimized inventory levels for medical device field offices based on actual demand… Read More

BY Joost Rietdijk
Article

7 Unrealized Key Objectives Achievable With The Right Tools and Lean Processes

Lean strategies, properly applied, allow sales and operations teams within the medical device industry to scale without adding a ton of overhead. Read More

BY Eric Huppi