Author: Mareo McCracken

Article

Medical Device Sales Force Effectiveness Tools Are Now Available

You never settle for runner-up, so why do you do it when it comes to field inventory solutions?   When medical device manufacturers are tired of the lack of visibility to loaner kit tracking, inconsistent sales data, expired inventory, miscommunication, excessive shipping charges, and missing inventory they use Movemedical to… Read More

BY Mareo McCracken
Article

You Want to Increase Asset Utilization & Sales—So Do It (Stop Imagining and Take Action, Here Is How)

“What gets measured gets improved.” – Peter Drucker Yet, you can’t measure something if you don’t have the data, if you don’t have visibility. To get true inventory visibility you need passive data. That passive data comes from your sales reps. Sales reps are… Read More

BY Mareo McCracken
Article

Accurately Optimize Your Inventory While Gaining Complete Visibility (These Metrics Can Change Everything)

Functionality is nice. Actionable data is better. Features are great. Getting work done is vital. Combining it all into one system, that is when you create business strategy magic. When assessing internal and external capabilities, one of the most important questions to ask is: Does the solution provide me with real-time… Read More

BY Mareo McCracken
Article

The Weird Truth As To Why Increasing Sales Starts With Operations (Helping Your Ops Teams & Sales Reps Is Well Worth The Effort)

When your sales force is effective and efficient you will sell more. A truly collaborative operations team is key to driving better sales processes. Sales reps are the foundation of the medical device industry. They own the relationships. They are the spark that drives the entire engine. Helping them to… Read More

BY Mareo McCracken
Article

If You Want To Sell More, Prove It. (Making Your Sales Reps Life Easier Will Satisfy Everyone)

Let Them Sell Sales pros want to sell. They want to build relationships, they want to solve problems, they want to drive growth. Too often though they are doing paperwork, arduous operational tasks, and performing cumbersome processes that don’t add real value, especially to their paycheck. It is time… Read More

BY Mareo McCracken

Articles From Author

Mareo McCracken
Mareo McCracken

Featured Articles

Article

7 Unrealized Key Objectives Achievable With The Right Tools and Lean Processes

Lean strategies, properly applied, allow sales and operations teams within the medical device industry to scale without adding a ton of overhead. Read More

BY Eric Huppi
Operational Excellence

Entry Level vs Enterprise: Medical Device Sales Field Enablement & Inventory Optimization

The Right Enterprise Platform Makes All The Difference When searching for the right tool, there are so many factors to consider. When you understand what is important, then everything else becomes easier. After helping many of the world’s largest enterprise med device companies with their field sales enablement and… Read More

BY Mareo McCracken
Innovation

Days of Inventory on Hand is The Future

Covering Each Surgery is Good. Accurate Par Management is Better. Days of Inventory on Hand is Best. Medical device implant inventory management is complex.  The last-mile is so unique. You have sales reps, support, and ops teams trying to work together, but often using different tools,… Read More

BY Mareo McCracken