Author: Mareo McCracken

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How You Will Create The Best Last-Mile Medical Device Supply Chain (Sales, Inventory, Provider Relationships)

Like every medical device executive, you know these things to be true: In order to transform your medical device supply chain and last-mile field inventory logistics process, your business must be agile. You are obviously aware of the need to be able to forecast better by using your data in… Read More

BY Mareo McCracken
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Medical Device Sales Force Effectiveness Tools Are Now Available

You never settle for runner-up, so why do you do it when it comes to field inventory solutions?   When medical device manufacturers are tired of the lack of visibility to loaner kit tracking, inconsistent sales data, expired inventory, miscommunication, excessive shipping charges, and missing inventory they use Movemedical to… Read More

BY Mareo McCracken
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You Want to Increase Asset Utilization & Sales—So Do It (Stop Imagining and Take Action, Here Is How)

“What gets measured gets improved.” – Peter Drucker Yet, you can’t measure something if you don’t have the data, if you don’t have visibility. To get true inventory visibility you need passive data. That passive data comes from your sales reps. Sales reps are… Read More

BY Mareo McCracken
Article

Accurately Optimize Your Inventory While Gaining Complete Visibility (These Metrics Can Change Everything)

Functionality is nice. Actionable data is better. Features are great. Getting work done is vital. Combining it all into one system, that is when you create business strategy magic. When assessing internal and external capabilities, one of the most important questions to ask is: Does the solution provide me with real-time… Read More

BY Mareo McCracken
Article

The Weird Truth As To Why Increasing Sales Starts With Operations (Helping Your Ops Teams & Sales Reps Is Well Worth The Effort)

When your sales force is effective and efficient you will sell more. A truly collaborative operations team is key to driving better sales processes. Sales reps are the foundation of the medical device industry. They own the relationships. They are the spark that drives the entire engine. Helping them to… Read More

BY Mareo McCracken

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3 Big Risks in Medical Software Training

Running a medical device company is hard. Training users on enterprise software is challenging. Crafting engaging and effective training content is also difficult. What happens when you try to build a training curriculum that combines all three? Yeah, it’s tough. But doing it isn’t impossible, especially if you avoid the… Read More

BY Brian St. Clair
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12 Things Only Medical Device Sales Reps Understand

You are a sales professional, you just want to sell. You want to build relationships, you want to solve problems, you want to drive growth. Too often though you are doing paperwork, arduous operational tasks, and performing cumbersome processes that don’t add real value. You know what you have to… Read More

BY Mareo McCracken
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With Medical Devices, The Right Tool Changes Everything

Every medical device company is on the same journey to serve their patients better. To get there the focus needs to be on finding out how to reduce waste and optimize resources. Yet, with no true visibility, outdated tools, disconnected systems, and inefficient processes—the progress is slow. The challenges are… Read More

BY Mareo McCracken