Author: Mareo McCracken

Article

The Only 3 Things Every Medical Device Leader Actually Cares About

Of course, serving and helping the patient comes first, that is priority #1! In order to do that better – when medical device leaders reach out to us – they want to discuss high-level goals like asset utilization & optimization, creating better sales and operational processes, and building a more… Read More

BY Mareo McCracken
Article

If You Are Not Getting The Value You Need, Is It Your Fault?

Functionality drives benefits and benefits drive value. A good field inventory solution is worth its weight in gold— a fully integrated medical device-specific operations and sales force effectiveness platform is priceless. Sometimes seeing the difference between function and benefit can be confusing. In this article, we highlight the major differences and… Read More

BY Mareo McCracken
Article

Inventory Transformation Is Needed: Don’t Let The Status Quo Kill Your Growth

The current situation is hurting you today and isn’t going to help you grow tomorrow. You know the status quo is no longer viable. The way you are operating your medical device inventory today will make sure you lose business, market share, and efficiency going forward. When major medical devices companies… Read More

BY Mareo McCracken
Article

A Unified Platform Gives You The Visibility and The Control You Need (Better Data = Better Results)

You’re experienced, you see the problem and you know there must be a better way to increase asset utilization. You’ve seen everything. You’ve tried almost everything. But it’s difficult to identify the best option because there are so many companies who tell you exactly what you want to hear but… Read More

BY Mareo McCracken
Article

How You Will Create The Best Last-Mile Medical Device Supply Chain (Sales, Inventory, Provider Relationships)

Like every medical device executive, you know these things to be true: In order to transform your medical device supply chain and last-mile field inventory logistics process, your business must be agile. You are obviously aware of the need to be able to forecast better by using your data in… Read More

BY Mareo McCracken

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Mareo McCracken
Mareo McCracken

Featured Articles

Article

7 Unrealized Key Objectives Achievable With The Right Tools and Lean Processes

Lean strategies, properly applied, allow sales and operations teams within the medical device industry to scale without adding a ton of overhead. Read More

BY Eric Huppi
Operational Excellence

Entry Level vs Enterprise: Medical Device Sales Field Enablement & Inventory Optimization

The Right Enterprise Platform Makes All The Difference When searching for the right tool, there are so many factors to consider. When you understand what is important, then everything else becomes easier. After helping many of the world’s largest enterprise med device companies with their field sales enablement and… Read More

BY Mareo McCracken
Innovation

Days of Inventory on Hand is The Future

Covering Each Surgery is Good. Accurate Par Management is Better. Days of Inventory on Hand is Best. Medical device implant inventory management is complex.  The last-mile is so unique. You have sales reps, support, and ops teams trying to work together, but often using different tools,… Read More

BY Mareo McCracken